What Drives Visitors Away from A Website?

In today’s digital age, a website serves as the “virtual storefront” for businesses, organizations, and individuals. It is often the first thing someone sees when browsing for a service or to purchase goods.  Many businesses turn to a Web Design Company in Boise to help them create an engaging website.  However, despite the importance of

Why You Need a Mobile Responsive Website

Part of successful SEO for Boise companies is ensuring that websites are mobile responsive, or that they work well on all types of devices including cell phones and tablets.  Google, the most popular search engine, considers mobile-friendliness as a ranking factor when determining search results. Here are some reasons why mobile-friendliness is important for SEO:

How Web Design Affects Your Customer Experience

Have you ever wondered how your web design affects your customer experience?  If you are looking for a web design company in Boise, it is likely that you understand the importance of having a professionally designed website in order to draw in new customers and help your current ones interact with your brand.  However, it

How a Good Social Media Strategy Can Change Your Marketing Outcomes

Hiring a web development company can be a bit overwhelming, especially if you are not sure what aspects of online marketing your company should use.  After all, there seem to be as many different strategies and approaches as there are companies online!  One thing that most successful companies have in common, however, is a strong

What is PPC and Do I Need It for My Website?

If you are looking for a web design company in San Diego and want to think about how to market your business on the Internet, the chances are you have heard of PPC.  What does PPC stand for, and how effective is it in developing a strategy for SEO for San Diego businesses?  It is

How Page Experience Affects Your Search Engine Rankings

Improving rankings in the search engine results pages, or SERPs, is the primary goal of any SEO company in San Diego.  As part of being a professional in SEO in San Diego, studying the factors that affect rankings is critical to delivering strong results.  However, this is not as simple as it sounds.  While many

The Importance of Mobile Sensitivity to Websites

Companies that are seeking help with improving their search engine results often look for help from professionals in SEO in San Diego.  While SEO is an important part of any online marketing campaign, there is also the issue of device appropriateness of a website, or what might be called mobile sensitivity.  In other words, if

Google’s “Helpful Content” Signal and What It Means for Your SEO

In December of 2022, Google hinted at a new signal to identify helpful content to users on the web.  Immediately, professionals concerned with SEO for San Diego companies went on alert.  While Google’s algorithms and signals are proprietary and secret, a good SEO Company in San Diego tries to work within the framework of information

Are Backlinks Going Away?

Recent guidance from Google has many advertisers scratching their heads.  On a recent podcast, Google Search Advocate John Mueller seemed to suggest that, in the future, Google will withdraw the backlink ranking signal.  However, a closer look at Mueller’s answer shows that the response is not quite so simple.  Businesses concerned with SEO in San

How To Pick the Right SEO Company–And Avoid the Wrong One

Choosing the right SEO company is never easy, but there are ways to avoid getting caught in the trap of picking the wrong one!  Good SEO firms operate in standardized, measurable ways so that clients are always clear on expectations and performance.  Perhaps you are looking for a Web Design Company in San Diego but