Hiring a web design company in San Diego may not be at the top of your list of things to spend your advertising budget on, but perhaps it should be! Do you have the right website design for your industry and your particular customer base? Without the help of a company experienced in working with SEO for San Diego businesses, you may be missing a large chunk of potential customers!
How can the right SEO Company in San Diego help your business? One way is by examining your current web page structure and recommending changes based on your client base and their preferences.
The Web Design Process, Simplified
Designing web pages is not simply a matter of putting up pretty pictures or writing some engaging text. Much more goes into web design, including how the headers and content are structured, the number of keywords on each page that are designed to attract the attention of search engines, and even the links to other pages, both on your own website and that of others. Without these features, a website is simply a page that has some writing and photos on it.
Additionally, there is a consideration of how to engage your particular client base with customized content. Potential clients who are searching for information about personal injury attorneys, for example, do not need to see content on DUI lawyers. Tailoring your content to be less general and more specific for your particular client base is a critical part of website design.
Simplified, the website design process looks something like this:
- Discuss the client’s customer or client base. A good web designer takes into account your audience and plans accordingly for content and structure. Every client is somewhat different from the last, so you should never have a “cookie cutter” approach to website design. This is also why many of the “do it yourself” websites are not very successful.
- Create prototypes. It is very important to beta-test any new web design with a selected group that mimics your actual customer base. Without beta testing, your clients become your test group, making your new web design a gamble for your advertising strategy.
- Revise based on feedback. Being able to revise your website before launching is one of the benefits of beta testing. Your website designer should be sensitive to the need to modify your content before your final launch.
- Launch and promote. The right promotional techniques will get people to your website and ultimately increase engagement. After all, you are investing in your website design to attract new clients!
For many years, Caldiatech has been helping legal offices create the right website content to interest potential clients. With years of experience in creating great strategies for SEO for Law Firms, Caldiatech is a leader in the legal advertising field. Give us a call today to learn more about how we can help you maximize your client reach and increase your traffic with some simple changes to your website.
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